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Front cover of Leads First: Everything Flows Downstream After Lead Generation, by James Dooley

Leads First: Everything Flows Downstream After Lead Generation

Leads First is James Dooley's business book on putting lead generation first: with steady leads, a business can raise prices, pick premium clients and scale.

What are the book's details?

Leads First is a business book by James Dooley, independently published in December 2024 in paperback, hardcover and Kindle editions, with an audiobook following on 23 January 2025.

The book, from its retail and catalogue records
FieldRecord
TitleLeads First
SubtitleEverything Flows Downstream After Lead Generation
AuthorJames Dooley
ForewordKarl Hudson
Audiobook narratorJames Dooley
PublisherIndependently published
First published18 December 2024, Kindle Edition
FormatsPaperback, Hardcover, Kindle Edition, Google Play ebook and Audiobook
Paperback ISBN-139798303896765
Paperback ASINB0DQVGRHRJ
Length184 pages in print; the audiobook runs 4h 0m 56s
LanguageEnglish

What does Leads First cover?

The book runs from what a lead really is, through funnels, targeting, organic and paid lead strategies, to systems, retention and the Leads First mindset, in an introduction and 24 chapters.

Read the full contents

  1. 1. Understanding Leads
  2. 2. Building Funnels That Work
  3. 3. Market Fit and Targeting
  4. 4. Organic Lead Strategies
  5. 5. Paid Lead Strategies
  6. 6. Become Omnichannel & Omnipresent
  7. 7. 7-11-4 Marketing Rule
  8. 8. Lead Generation Revenue Models
  9. 9. Leveraging Word Of Mouth Referrals
  10. 10. Lead Nurturing for Retention
  11. 11. Building Lead-Driven Systems
  12. 12. Data-Driven Decision Making
  13. 13. Experimenting with A/B Testing
  14. 14. Why Entrepreneurs Fail in Lead Generation
  15. 15. Segmentation of Leads
  16. 16. Building a Lead-First Culture in Your Team
  17. 17. Expanding into New Markets
  18. 18. Outsourcing and Delegating
  19. 19. Are You Even Ready For Leads
  20. 20. Retention Over Acquisition
  21. 21. Everything Flows Downstream from Leads
  22. 22. Lead Gen Case Studies
  23. 23. About James Dooley
  24. 24. Make It Happen

What is the Leads First mindset?

“James Dooley teaches that everything in a business flows downstream from lead generation. Increased lead flow allows a business to raise prices, select premium clients and scale through automated systems. James Dooley gives this principle its name through the Leads First book.”

What does the book’s advance praise say?

Seven people praised the book in its printed advance praise, and each has a page with their exact words and any recorded tie to James Dooley.

All reviews and advance praise

“From 1 million turnover to 9 million inside 4 years has been a dream come true. We could not have done this significant business growth without the help from James Dooley and his team. The consistent flow of leads we receive daily has allowed us to increase our prices and ‘say no to awkwards clients’ which has given us more time to concentrate on projects that make us the highest profits.”

- David Snell, Soft Surfaces Ltd

Printed in the book's advance praise

James Dooley is a director and co-owner of Soft Surfaces Ltd, according to his own brand record. Source

“I highly recommend James Dooley for business growth. Dooley’s agency successfully generated us over 900 leads last year, which resulted in transformational profits. He is very savvy at all aspects of digital marketing and works on an ROI based mindset - which I love”

- Mike Jarvee, Car Park Markings Ltd

Printed in the book's advance praise

No business tie to James Dooley is recorded in this site's sources.

“James Dooley is a savvy marketer who has grown consistently over the last decade. The team he has developed and elevated include some of the best SEOs in the world and his ability to segment quality leads is what makes their service stand out. I highly recommend Dooley for lead generation and business growth strategies”

- Graham Bertrand, Physique Sports

Printed in the book's advance praise

No business tie to James Dooley is recorded in this site's sources.

James DooleyAuthor of Leads FirstJames Dooley's own site

Who wrote Leads First?

James Dooley wrote Leads First on his own, and he narrates the audiobook; Karl Hudson, CEO of Web Media Group Ltd, wrote the foreword.

James Dooley's own site, where his full biography lives: jamesdooley.com/about-james-dooley/. The author and the foreword. Questions about the book.

Where can I buy Leads First?

Leads First is on Amazon in the UK and the US, on Google Play as an ebook and audiobook, and on Apple Books as an audiobook.